DNA Image Studio
From a phone photo on the shop floor to a store-ready product image.
Built for the Denim & Archives team in Miami
The problem
Denim & Archives sells one-of-a-kind vintage, so every piece needs its own photos before it can sell online. Shooting and cleaning up hundreds of garments by hand left great inventory sitting offline.
What we built
An AI production studio. Staff upload phone photos, the studio sorts them into products, and it renders clean flat-lay images from the real photos. A second AI inspects every image against eight checks, like length, color and honest wear, and nothing goes out until a person approves it. Approved sets export ready for the online store, and a companion pipeline turns the front and back shots into spinning product videos.
How it works in the room
Someone lays a jacket on the table, snaps the front and the back, and moves on to the next piece. Later they open the review desk, compare each render to the original, approve it and download the set.
What it changes
Inventory reaches the online store in batches instead of one careful edit at a time, and every image stays true to the garment a customer will hold. The team spends its time finding great pieces, not editing photos.
The numbers
- 238products through the studio
- 79products approved by a person and exported as store-ready image sets