Digital Architecture & Growth

A white-glove revamp of your online presence.

We rebuild your website, get you found first by the people searching nearby, run your ads and marketing, and build the software that brings more customers through the door. You get a plain-English report every week. You run the business, and we handle the rest.

We love your business like you do.
Calleigh Little, founder

Local search

Found first, the way people actually search.

Most customers never type in a web address. They open Google Maps and look at what's close, or they ask an AI assistant a simple question and go with the answer. We build for both, so when someone nearby is ready to buy, your name is the one they see.

On the map, all around you

Every week we search for your business from points all around it, the way a customer on the next block would, and watch where you land.

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9 of 9 spots on a Google Maps grid around Kaona Room where it shows up first for "tiki bar" and for "hidden bar". Kaona Room, Google Maps, week ending September twenty-sixth.

In the answer, not under it

We ask ChatGPT, Gemini and Google the questions your customers ask, every week, and work on your site and listings so the assistants have what they need to name you.

Asked smoked salmon supplier for restaurants in Miami

  • ChatGPT Names St. JamesCites its site first
  • Gemini Names St. JamesCites its site first
  • Google AI Overview Cites its site first, without the name
ChatGPT and Gemini both name St. James and cite its own site first when asked for a smoked salmon supplier for restaurants in Miami. St. James Smokehouse, answers checked September twenty-second.

And for a pub: Named and cited by ChatGPT, with The Leinster's own site as the first source, when asked for the best Irish pub in Miami. Checked September twenty-seventh.

What we do so you get found

  • Your Google Business Profile, kept complete and posted to, with the details Google gets wrong fixed by hand.

  • One name, phone number and set of hours everywhere you are listed.

  • Local pages and schema so search engines and assistants know exactly what you do and where.

  • A weekly check of your map rankings and of what AI assistants say about you, in your report.

Built for any local business

Restaurants were where we started, not where we stop. The same work brings in patients, clients and orders for every kind of business people look up nearby.

  • Restaurants and barsSalumeria 104, The Leinster, Kaona Room, Casalina, Da Angelino
  • Venues and nightlifeThe Library, NXT LVL Gaming, specialTEA Lounge
  • ClinicsFerreira Animal Hospital
  • Beauty and nailsWith Love, Beauty and Evil With Elegance
  • Tattoo studiosAndras Tattoo
  • Catering and eventsSpuntino Catering & Events
  • Food brandsSt. James Smokehouse

Systems we build when you need them

When a business needs more ways to reach customers, we build them.

These are systems we've built for businesses we work with.

The Kaona Room website, built by Multitap
The Leinster guest WiFi sign-in, built by Multitap
  1. Guest WiFi Capture

    Every WiFi login becomes a guest you can invite back.

    Live at The Leinster, three Salumeria 104 locations, Spris Lincoln Road and three partner venues

    Read the story about Guest WiFi Capture
    Guest WiFi Capture, built by Multitap
  2. Bridge Point of Sale

    One screen that takes the payment and knows the customer.

    Running at the counter at NXT LVL Gaming, a partner venue

    Read the story about Bridge Point of Sale
    Bridge Point of Sale, built by Multitap
  3. The Library Door, Membership and Reservations

    A speakeasy with no doorman, no booking fees and its own guest list.

    Live at The Library, a partner venue in Miami

    Read the story about The Library Door, Membership and Reservations
    The Library Door, Membership and Reservations, built by Multitap
  4. DNA Image Studio

    From a phone photo on the shop floor to a store-ready product image.

    Built for the Denim & Archives team in Miami

    Read the story about DNA Image Studio
    DNA Image Studio, built by Multitap
  5. Split the G

    The Guinness ritual, turned into a game the whole bar plays.

    Built for The Leinster in Edgewater, Miami, and live at splittheg.bar

    Read the story about Split the G
    Split the G, built by Multitap
  6. Leinster Events on Autopilot

    The pub's calendar publishes itself and fills the email list.

    Live for The Leinster in Edgewater, Miami

    Read the story about Leinster Events on Autopilot
    Leinster Events on Autopilot, built by Multitap

Other systems we've built

Smaller systems, each one built for a business that needed it.

  • MenuTap Live Menus

    Live menus that update the website and the screens in the room the moment staff make a change.

    314 menu items kept live across three venue websites and screens

  • Live Gaming Reservations

    Online bookings that land straight in the gaming lounge's station software and confirm only when the booking is real.

  • Booking App Sync

    A daily check that keeps a studio's website prices, hours and services matched to its booking app.

    50 price, hours and service fixes made to the site automatically since June

  • Instant Event Quotes

    Private event quotes that price themselves and land in the events team's Tripleseat, with unfinished quotes turned into call-backs.

    Live on the private events pages of all four Salumeria 104 locations

  • Inquiry Pipeline

    An inquiry form that blocks spam, tells the owner where each lead came from and adds real leads to the email list.

    70+ event inquiries through the new site since June 9

  • The Marketing Engine

    Ad accounts checked every morning, a plain-English report every week, SEO articles, rankings, competitor and AI answer tracking, and email campaigns written and sent.

    409 daily ad account checks delivered since July

See all the work

Ads and marketing

Marketing that runs every day, and reports every week.

Once the site is live, we run the ads, the search work and the email, and we check it all on a schedule instead of when someone remembers. You get one plain-English report a week that says what happened and what we're doing next.

A sample Multitap weekly report
A sample weekly report. Real reports go out every week with your numbers.

What we watch and scale

  1. Every morning

    Every ad account is checked against its budget, pacing and results, and wasted spend gets flagged the same day.

  2. Every week

    A plain-English report with your rankings, your competitors, what AI assistants say about you, new articles, and new ad and site ideas.

  3. Every month

    Fresh ad playbooks from what the market leaders in your category are running.

  4. Ongoing

    We scale what works and cut what doesn't, and a person approves every change.

Across our clients

  • $200K+a year in client ad spend managed, at the pace of the last eight weeks
  • 174Kcombined reach across client ads in one week in September
  • 38K+people reached by our largest client email sends
  • 140plain-English weekly client reports written since March
  • 409daily ad account checks delivered since July
  • 70SEO articles published to client sites since July

What the work changed

  • 79%cheaper Google Ads clicksDenim & Archives
  • 50%open rate on one Casalina email to 7,524 peopleGraspa Group
  • 5Miami searches where Spuntino ranks in Google's top threeSpuntino Catering & Events

What it changes for the business

The builds come first. These are the numbers that came after them.

  1. 27,617 people reached by one Leinster party email

    An email list that gets opened

    When The Leinster announced its anniversary party, the email went to 27,617 people on the group's list, and 32.84% of them opened it.

  2. 7× weekly online sales in ten weeks

    Denim & Archives sold more for less

    While we worked together, weekly online sales grew 7× in ten weeks, while Google Ads clicks got 79% cheaper.

  3. 50% open rate on one Casalina email to 7,524 people

    Graspa Group's guests open what we send

    One Casalina email went to thousands of guests and 50% of them opened it, while the group's guest WiFi lists grew 3.3× since April.

  4. 5 Miami searches where Spuntino ranks in Google's top three

    Spuntino gets found and booked

    Spuntino holds 5 Miami searches in Google's top three, including wedding catering at Deering Estate and Villa Toscana, and its new site has brought in 70+ event inquiries, including a 300-guest corporate event and a 250-guest wedding.

  5. 634 guests booked across The Library's first 12 nights open

    The Library launched without paid ads

    The Library booked 634 guests across 246 reservations in its first twelve nights open, with no paid ads behind it.

What we build first

One flat fee, live in about five weeks.

  • A ground-up website rebuild

    Fast, mobile-first and built to be found in search and read by AI assistants, in your customers' languages. Easy to book, call and get directions.

  • Booking and inquiry funnels

    Real reservations, appointments and event inquiries that reach you, with spam blocked and every lead tracked.

  • Local search foundation

    Your Google Business Profile, schema and local pages, with one name, phone number and set of hours everywhere you're listed.

  • Reviews engine

    Review requests after every visit, reviews on your site, and replies handled.

  • Tracking and conversion setup

    Analytics, ad accounts and Search Console connected, with every call, booking and form reported back so we can target the customers most likely to buy.

  • Email and list architecture

    Signup forms, list migration and first automations. Every signup, RSVP, WiFi login and inquiry lands on your list.

How we grow it

A monthly plan, and you can switch tiers with thirty days' notice.

Tier one

Foundation

  • Premium hosting, maintenance and security
  • Ongoing local search and keyword tuning, with ranking and AI answer tracking
  • Google Business Profile posts and upkeep
  • A weekly report on web, social and email, plus your private results dashboard
  • We keep everything current for you

Tier two

Growth

  • Everything in Foundation
  • Google and Meta ads checked every morning for budget, pacing and waste
  • SEO articles published to your site
  • Competitor tracking and new ad and site ideas every week
  • Scaling what brings in customers

What you can count on

  • Everything we build is yours.

    The website, the content, the accounts and the lists, in your name from day one.

  • No surprise charges, ever.

    Anything beyond the agreement is priced in writing before work begins.

  • We never hold your ad money.

    Ad budgets go from your card straight to Google and Meta.

  • A weekly report in plain English.

    Every ad, every dollar and every ranking, with week-by-week trends.

How it starts

  1. A free audit

    We score your search, site, social and reviews.

  2. A proposal

    One flat fee for the build, half now and half at launch.

  3. Live in about five weeks

    Site, tracking, ads and email switched on together.

  4. Weekly reports

    Plain English, and you can cancel with thirty days' notice.

Start with a free audit

Before you spend anything, we show you where you stand. The audit scores your search, website, social and reviews, puts you side by side with the businesses you compete with, and lays out what to fix first and what to build next.

  • Scores for your local search, website, social media and reviews
  • A side-by-side look at the businesses you compete with
  • A plan in three steps covering what to fix now, what to build out and what to optimize
What would you like help with?

About Multitap

Multitap is a Miami studio that rebuilds your website, connects everywhere your customers find you, runs your ads and marketing every day, and builds the systems that bring in more customers. Our work is live in restaurants, bars, venues, clinics, studios and stores, most of them right here in Miami.

Multitap is founder-led by Calleigh Little. You meet the person who builds your systems.

Rather talk first? Email gg@multitap.space or message us on WhatsApp.